Susan Nisbet is a loyalty strategist and consultant with more than 20 years of experience across hospitality, travel, and customer engagement. Her career spans Europe, the Middle East, and Asia, including senior roles in Dubai and Hong Kong, where she developed deep expertise in loyalty strategy and customer experience within international hospitality brands. She currently works with H World International, supporting the strategic development of the H Rewards loyalty program. Her work focuses on the growing role of loyalty as a commercial driver, helping organisations move beyond traditional points-based programs toward broader ecosystems built around partnerships, data, and customer insight. Susan regularly speaks about the future of loyalty, the role of emotional intelligence in customer relationships, and how brands can transform loyalty programs into meaningful commercial assets.
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