Markus Ring

Markus Ring

Director AI Transformation NiCE Cognigy
Markus Ring

Summit Day One - Tuesday, 6th October 2026 [CET]

14:35 Masterclass: Generali's Orchestration Advantage – Voice AI Lessons From a Multi-Market Rollout

Discover how Generali is accelerating its CX transformation through its Group Voice AI Program, a strategic initiative scaling AI across multiple countries and languages using NiCE Cognigy. Learn why Generali is investing in next-generation agentic technologies, and how a harmonised, repeatable framework enables enterprise-wide deployment. Through practical lessons from shared proof-of-concepts, cross-country collaboration and standardised best practices, attendees will gain actionable insights into building and scaling multilingual Voice AI strategies. 

Learning Objectives 
  • Understand how Generali is scaling Voice AI across multiple countries using a harmonised, enterprise-wide framework
  • Explore the role of agentic orchestration in delivering consistent customer experiences across languages and markets
  • Identify practical approaches to accelerating AI deployment through shared best practices and cross-country collaboration 
Key Takeaways 
  • Explain the key components of a scalable, multi-market Voice AI strategy
  • Identify strategies for implementing cross-country PoCs to test Voice AI performance on the most critical business processes
  • Apply lessons from Generali's rollout to accelerate their own AI-enabled CX transformation 

 

Summit Day Two - Wednesday, 7th October 2026 [CET]

11:35 Presentation: What If AI Could Build Your Next CX AI Agent?

What if AI could help you build and deploy your next CX AI agent, from first prompt to live customer interaction, in one continuous loop? See how a CX AI agent can be created from almost any starting point, configured conversationally, stress-tested, improved and deployed across voice and chat. Move from a fast build to an enterprise-ready customer experience: including simulation, red teaming, governance, safeguards and human oversight. Gain a practical workflow you can start experimenting with immediately.  

Learning Objectives 

  • Master the CX agent build loop: create, test, improve and deploy 
  • See how coding agents can accelerate the development of voice and digital CX agents 
  • Understand the testing, governance and safeguards needed to move confidently toward production  

Key Takeaways 

  • A practical workflow for taking a CX AI agent from prompt to live customer interaction 
  • How simulation, red teaming and iterative testing can help ensure reliable customer experiences 
  • How to combine the speed of agentic building with the control and governance enterprise CX requires 

Check out the incredible speaker line-up to see who will be joining Markus.

Download The Latest Agenda