The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

Alan Ranger

Vice President Marketing Cognigy

With a career spanning 30 years, Alan has held a variety of sales, marketing and leadership roles, both in start-up and large enterprise software companies. Before joining Cognigy, he led global market development at LivePerson where, during his six-year tenure, revenues doubled from $223m to $470m. As Cognigy’s VP Marketing, Alan’s focus is on leading and inspiring his high-performance global team to deliver programmes across branding, product marketing, demand generation, events and social media. Alan is also responsible for leading market expansion in high growth regions such as the USA, UK and APAC, and building a global community of Cognigy advocates, including customers, industry experts, partners and prospects. In his spare time, he is a volunteer puppy trainer for the Hearing Dogs for Deaf People charity and was a coach and referee at his local junior rugby club for 11 years. Alan maintains that training dogs is easier than children!

Conference Day One - Tuesday, 8th October 2024 [CET]

9:40 PANEL DISCUSSION: IS GENERATIVE AI DELIVERING BUSINESS VALUE TO ENTERPRISE CX?

  • Understand the challenges associated with implementing Generative AI for CX in your organisation, including technical, cultural, and operational hurdles 
  • Delve into the evolving role of AI in customer interactions and whether its primary goal is automation or assisting human agents, gaining insights into current industry trends and best practices 
  • Assess the innovations and business value derived from AI for CX within organisations and in the wider market, exploring real-world examples and potential opportunities for improvement and growth 

Conference Day Two - Wednesday, 9th October 2024 [CET]

9:40 PANEL DISCUSSION: FRONTLINE INSIGHTS: UNMASKING THE REALITIES OF CONTACT CENTRE AGENTS

  • Hear firsthand stories from contact centre agents about the challenges and triumphs they face daily in their roles 
  • Discover how agents have adapted to the rapid changes in technology and customer expectations and how they contribute to customer satisfaction and loyalty through expertise, empathy, and innovative solutions 
  • Gain an insider’s perspective on the dynamics of handling customer interactions, from routine queries to complex problem-solving, and the emotional resilience required 


Check out the incredible speaker line-up to see who will be joining Alan.

Download The Latest Agenda