Kristina Judina

Head of Customer Service Elisa Eesti

Kristina has been with Elisa for nearly 14 years, building her career from telesales agent to Head of Customer Service, where she now leads the company’s largest department of over 160 employees across different ages and nationalities.

Under her leadership, the team increased NPS from –19 to 50. She has led the merger of two major departments and supported the implementation of AI solutions that improved both employee experience and customer journeys.

She is a certified management coach and psychologist, combining business leadership with a deep understanding of human behavior, motivation, and team dynamics. Her approach focuses on accountability, clarity, and sustainable high performance. Alongside her corporate career, she is an endurance athlete, having completed four Ironman 70.3 races and currently preparing for her fourth full marathon and 18th half marathon.

She speaks about leadership, mindset, and performance — from both a management and psychological perspective.