Many organisations collect large volumes of customer feedback but struggle to turn those insights into meaningful product improvements. In this workshop, Vincent and Sarah share how Vinted built a VoC programme designed to drive real change. From analysing support tickets and identifying root causes to creating a prioritisation ‘pain index’, explore how customer feedback can influence product decisions, deliver measurable impact, and create stronger collaboration across CX, product, and leadership teams.
Learning Objectives
• Understand how to transform customer feedback into actionable product insights
• Uncover practical methods for prioritising issues based on customer impact
• Examine how CX teams can collaborate with product and leadership to drive change
Key Takeaways
• Guidelines for building an effective VoC programme
• Lessons on prioritising improvements using customer impact and data
• Examples of turning customer feedback into measurable business outcomes