Attila Gerzsei

Group Customer Service Director, Europe/Russia/CIS/ASKO Global Hisense

Hisense is one of the youngest yet most ambitious Chinese players in the global consumer electronics market. Its products are available worldwide under several major brands, including Hisense, ASKO, and Gorenje, as well as various regional and local brands acquired over the past years.

Attila has a diverse educational background, including an MBA, and began his career in supply chain management before moving into his true passion, customer care, more than 20 years ago. He has held leadership roles at several major global companies such as T‑Mobile, Samsung, and Miele, and has worked across multiple countries. Four years ago, he joined Hisense Europe to build a new customer care platform supporting all markets under the Hisense Europe umbrella—not only within Europe, but also Russia, the CIS region, the Caucasus, and, due to the ASKO premium brand, additional global markets.

A major milestone in his journey has been the creation of Hisense Europe’s unique in‑house shared service center in Novi Sad, Serbia. This center now provides call center, customer care, and financial services across 25 markets, maintaining high-quality standards with a team of more than 360 employees. He is currently focused on elevating the overall customer experience (CX) platform, with the goal of delivering a best‑in‑class experience for all Hisense Europe customers.