Shruti Ahuja

Head of Digital Transformation, Business Intelligence & Analytics Virgin Media O2

Summit Day One - Tuesday, 6th October 2026 [CET]

14:00 Panel Discussion: Why the 360° Customer View Still Doesn’t Exist

For years, organisations have pursued the goal of a unified view of the customer, yet many still operate with fragmented data across marketing, service, product, and operations. This panel explores why achieving a single customer view remains difficult in practice. Panellists will discuss organisational and technical barriers, the realities of integrating customer data, and how leading organisations turn fragmented insight into decisions that influence strategy, operations, and experience design.

Learning Objectives

• Discover the organisational and technical barriers preventing a unified customer view

• Explore how organisations integrate customer data across departments and systems

• Assess how customer insight can influence operational and strategic decisions

Key Takeaways

• Perspectives on why unified customer data remains difficult to achieve

• Lessons from organisations connecting fragmented customer insight

• Ideas for turning customer data into insight that drives action

Check out the incredible speaker line-up to see who will be joining Shruti.

Download The Latest Agenda

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