Dr. Maryna Sharygina is an expert in transformation, talent development, and customer experience, currently managing the Platform for Inclusive Technology at the Dutch Employment Agency (UWV). Her mission is to create a more inclusive labor market in the Netherlands by connecting employers with the innovative technologies that empower people with disabilities.
Having lived and worked in multiple countries, Maryna is deeply passionate about lifelong learning, knowledge sharing, and thriving in multicultural settings. With a background of 13 years in academic leadership and a PhD focused on psychological safety and proactive behavior, she is far from a "typical" researcher or civil servant. Pragmatic, entrepreneurial, and deeply passionate about her work, she sets her goals with her head but leads her teams with her heart.
For over a decade, Maryna has been an active participant in the global tech ecosystem, frequenting events like SXSW, Web Summit, and the World AI Summit to build a robust network across startups and scale-ups. A frequent speaker at international events, she covers topics ranging from leadership and transformation to the future of CX. Maryna is looking forward to connecting with industry peers at Customer Contact Week Europe (CCW) this October.
Organisations are increasingly expected to recognise and support vulnerable customers, whether due to financial hardship, health challenges, or accessibility barriers. This panel explores how organisations identify vulnerability, train frontline teams to respond appropriately, and design services that protect customers while meeting regulatory and ethical expectations. Panellists will share lessons on balancing empathy, compliance, and operational consistency.
Learning Objectives
• Reveal how organisations identify and support vulnerable customers
• Explore operational approaches to designing inclusive service experiences
• Discuss regulatory and ethical considerations in vulnerable customer support
Key Takeaways
• Insights into supporting vulnerable customers at scale
• Lessons from organisations building inclusive service models
• Considerations for balancing empathy, compliance, and operational efficiency
Check out the incredible speaker line-up to see who will be joining Maryna.
Download The Latest Agenda