Anda Bucsan

Chief Customer Officer Cargus

Summit Day One - Tuesday, 6th October 2026 [CET]

12:35 Panel Discussion: What Gets Funded and What Gets Cut in CX

Examine real examples of CX initiatives that have secured funding and those that have not. Speakers will share how business cases were built, challenged, and evaluated. Focus on understanding what makes CX investment credible in the eyes of senior stakeholders.

Learning Objectives:

• Identify factors influencing CX investment decisions

• Understand how to build credible business cases

Key Takeaways:

• Clear criteria for successful CX proposals

• Lessons from both approved and rejected initiatives

Check out the incredible speaker line-up to see who will be joining Anda.

Download The Latest Agenda

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