Customer functions are increasingly expected to influence strategy across marketing, product, service, and operations. Yet achieving genuine cross-functional integration remains challenging. This keynote panel delves into the evolving role of CX leaders in driving organisational impact, exploring how accountability, strategic alignment, and innovative governance can shape the future of customer-centric organisations.
Learning Objectives
• Unpack how the CX role is evolving within organisations
• Discover approaches to integrating CX across departments
• Evaluate leadership strategies for increasing CX influence
Key Takeaways
• Viewpoints on the future role of CX leadership
• Inspiration for achieving cross-functional alignment
• Considerations for strengthening CX governance