Burcu Begić

Burcu Begić

Director of Customer Service/Experience A1 Slovenia
Burcu Begić

Burcu Begic is currently the Customer Services Director at A1 Slovenia, responsible of different departments under Customer Service, including Operations and Transformation of the Support channels, bringing over 20 years of international experience in customer support, customer experience, digital transformation & digital support, loyalty programs, and customer lifecycle management.

Originally from Istanbul, she holds a Law degree and an MBA from Baruch College in New York. Her career began in the U.S. in the customer service department of a leading apparel company, followed by over a decade at Studio Moderna, where she held various leadership roles including Call Center Management, Regional TeleSales Manager across 7 CEE countries, and Head of Customer Development for 21 countries.

Her professional journey has been enriched by working in diverse, multicultural environments and by completing certifications in International Business and Law (New York) and Direct Marketing Academy (Budapest DMA).

Burcu's passion lies in building seamless, human-centric customer experiences through digital innovation and strategic development.

Summit Day Two - Wednesday, 7th October 2026 [CET]

12:05 Presentation: AI and Human Expertise: Redesigning Customer Service for the Future

As customer expectations evolve, A1 Slovenia is redefining the balance between AI-driven automation and human-led service. In this session, Burcu and Damjan share how their organisation moved beyond traditional IVR systems to an AI-integrated customer journey that automates over half of customer interactions while improving satisfaction outcomes. Learn how A1 Slovenia is scaling innovation responsibly, empowering agents to transition into higher-value roles, and building a future-ready service model that combines efficiency with human connection.

Learning Objectives
• Explore how to balance AI automation with human agent expertise across the customer journey
• Unpack the operational and CX impact of replacing traditional IVR systems with AI-driven support
• Identify strategies for preparing contact centre teams for evolving, higher-value customer service roles
Key Takeaways
• A framework for implementing AI-powered customer journeys without losing the human touch
• Lessons from scaling AI and automation while improving customer satisfaction and operational efficiency
• Practices for reskilling and repositioning contact centre agents in an AI-enabled service environment

Check out the incredible speaker line-up to see who will be joining Burcu.

Download The Latest Agenda