Marwan Bassyouni

Senior Specialist Solutions Architect, Applied AI Services Amazon Connect

Workshop & Hackathon Day - Monday, 5th October 2026 [CET]

11:05 Workshop G: 75 Minutes to Your First AI Agent: Build an Agentic Customer Experience From Scratch

Every CX leader says they want AI agents. Almost none have actually built one. In this session, go from a blank screen to a working agentic experience (designed, tested, and ready to handle real customer interactions) in under 75 minutes. Takeaway a functioning AI agent and the confidence that building agentic CX isn't a six-month initiative; it's an afternoon. Designed for practitioners ready to stop evaluating and start building. Please bring your laptop for this session.

Check out the incredible speaker line-up to see who will be joining Marwan.

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