Ralf Hattler

Senior Vice President Customer Support and Aftersales BMW Group

Ralf Hattler brings extensive leadership experience from his career at the BMW Group across logistics, purchasing, and production. In his current role as Senior Vice President Customer Support and Aftersales, he drives a holistic, customer centric and future ready Aftersales strategy and introduced Proactive Care, proactively supporting customers throughout the vehicle lifecycle—fully aligned with BMW's global service promise "Relax. We care."

This holistic approach extends beyond the customer interface to the entire vehicle lifecycle, integrating circularity and sustainability as core elements of modern service. In this context, Ralf Hattler is responsible for the BMW Group's Recycling and Dismantling Center (RDC), a key competence center for vehicle recycling and circularity for more than 30 years.

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