Brandon Chung

Agent Development Sierra

Workshop & Hackathon Day - Monday, 5th October 2026 [CET]

11:05 Workshop F: From Strategy to Reality: AI Agents That Improve Customer Journeys

Some AI agents impress in demos but fall short across real customer journeys. In this workshop, Sierra shares lessons from deploying AI agents in live CX environments: what works, what fails, and how leading teams close the gap. Through real examples, explore how to design, test, and improve AI agents so they deliver consistent, high-quality experiences across the end-to-end customer journey.

Learning Objectives

• Identify where AI agents break down across real customer journeys

• Understand how to design AI experiences that improve end-to-end CX

• Learn how to continuously optimise agents based on real customer interactions

Key Takeaways

• A clearer view of how AI agents impact (and often disrupt) customer journeys

• Practical ways to improve journey consistency, resolution, and customer satisfaction

• A framework for using AI to enhance, not fragment, the end-to-end customer experience

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk