Vedran Mrvica

Head of Sales and Service Quality Zagrebacka Banka

Vedran Mrvica is a Director at Zagrebačka banka (UniCredit Group) with extensive experience in customer experience management, service quality, and operational excellence. Throughout his career, he has focused on enhancing customer satisfaction, developing innovative services, and leading digital transformation initiatives that improve customer experience and create sustainable business value. He has a particular interest in leveraging artificial intelligence and emerging technologies in the financial sector to enhance service quality and operational efficiency.

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