Simon Bach Peters

Customer Journey Lead Nordea

Summit Day Two - Wednesday, 7th October 2026 [CET]

12:25 Fireside Chat: Winning the Board - Building the Business Case for CX

Securing executive investment in CX often requires bridging the gap between frontline realities and boardroom priorities. This fireside discussion explores how leaders build compelling business cases for service transformation, align with C-Suite expectations, and demonstrate measurable value. Speakers will share real experiences of navigating internal resistance, building trust through transparency, and turning frontline insight into board-level decision making.

Learning Objectives

• Discover how to align CX initiatives with executive priorities

• Explore strategies for building compelling business cases

• Examine the role of change management in CX adoption

Key Takeaways

• Methods for engaging boards and senior leaders

• Strategies for linking CX investment to measurable outcomes

• Lessons on building organisational support for transformation

Check out the incredible speaker line-up to see who will be joining Simon Bach.

Download The Latest Agenda

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