Gaelle Devins is Chief Customer Officer and a Member of the Executive Board at Breitling, where she leads the brand’s global direct-to-consumer strategy across internal and external boutiques, e-commerce, call centres, CRM, customer experience, training, performance, analytics, and digital platforms. With 27 years of leadership experience spanning the luxury, advertising, and FMCG sectors, Gaelle has built a career shaped by extensive global exposure, having spent much of her life working across continents. Her work centres on aligning commercial performance with human-centred leadership.
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