Erwin-Paul Bouma

Vice President Sales Europe + MEA & India Five9

Summit Day One - Tuesday, 6th October 2026 [CET]

12:20 Presentation: Humantic CX: The New Operating Model for CX

AI isn't just changing customer interactions - it's changing how CX works. Discover Humantic CX, a new operating model where humans and AI work together to make every interaction smarter.

Learning objectives

Understand the Humantic CX model
Explore human + AI collaboration
Rethink how CX operates in an AI-first world

Key takeaways

Automate the routine, elevate people
Connect conversations, agents and workflows
Turn every interaction into insight and action

Erwin-Paul Bouma, Vice President Sales Europe + MEA & India, Five9

Check out the incredible speaker line-up to see who will be joining Erwin-Paul.

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