Sigga Sigurdardottir

Global Head of Digital and Customer Experience HSBC

Summit Day Two - Wednesday, 7th October 2026 [CET]

11:25 Presentation: Delivering Exceptional Customer Experience When AI Is No Longer a Competitive Advantage

As AI becomes common in customer experience, it stops being a differentiator and starts becoming an expectation. In this case‑study, Sigga Sigurdardottir shares how HSBC delivers award‑winning global customer experience through customer‑led digital platforms, mobile‑first design, secure end‑to‑end journeys, and modernised CX measurement across international, regulated markets.

Learning Objectives

Recognise AI as hygiene, not differentiation
Design customer‑led global digital platforms
Govern, measure and scale CX in regulated environments

Key Takeaways

Differentiate through journeys, trust, security and mobile experience
Apply AI across customer interfaces, bots and humans
Measure outcomes, confidence and long‑term customer value

Check out the incredible speaker line-up to see who will be joining Sigga.

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