Alex Terpstra

Alex Terpstra

Chief Customer & Employee Care ABN Amro Bank
Alex Terpstra

My passion is to create maximum customer satisfaction. Coming from an entrepreneurial family, I grew up to do everything for a smile! Only happy customers will lead to steady, long-term income. I want to exceed the expectations of my customers and still want to learn from them and others. So please contact me if you have feedback for me!

I am a real go-getter. Since my youth and studies (MAVO-MEAO-HEAO-Universiteit), I have learned to continue and not to give up. Together with my team (1+1 =3) and with a healthy dose of self-criticism and humour, I reach my goals.

Today I am responsible for customer and employee signals, to handle them in an excellent manner from 1 central location. Based on this data and A.I., I ensure sustainable improvements with the aim of increasing customer satisfaction, employee satisfaction and efficiency!

More facilities in mobile banking, the payment Tikkie app, the highest Employee Engagement (EEO) within the Retail bank and a strong rise in the Net Promotor Score (NPS) with 45%, are some of my results.

In 2015 I won the CCMA Innovation Future award because of building and implementing a trainings avatar within my organization. First time right, average handling times and Net Promoter Score improved substantially. Moreover we got more secure and enthusiastic employees!

My contribution: improving economic profit by leading and motivating the most important part of the company: diverse employees!

Summit Day One - Tuesday, 6th October 2026 [CET]

12:05 Presentation: Scaling Human Expertise Through AI-Powered Coaching

Moving from AI ambition to real-world impact requires more than choosing the right technology. Alex shares how ABN AMRO brought its AI coaching avatar from concept to reality, exploring the challenges, decisions, and lessons learned along the way. Through a live demonstration, he will showcase how the solution works in practice, sharing key lessons from implementation and how AI can enhance human expertise, develop future-ready skills, and enable a stronger hybrid customer contact model. 

Learning Objectives 

  • Understand the practical steps involved in taking an AI concept from initial idea through to implementation 
  • Understand the realities of bringing AI into production, including the challenges, compromises, and unexpected complexities beyond the initial vision
  • Learn how to design AI solutions that complement employee capability and strengthen human performance  

Key Takeaways 

  • A practical view of how ABN AMRO developed and launched an AI coaching solution 
  • Insight into the realities of AI implementation, including where expectations differ from operational challenges 
  • Understanding of how to create AI tools that empower employees and deliver measurable value 

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda