The #1 European Event Series for Progressive Contact Centre, CX, and Digital Service Leaders

06 - 08 October, 2025 | Hôtel Mövenpick & The Passenger Terminal - Amsterdam, The Netherlands

Malin Lignell

VP Digitalization and Innovation Handelsbanken

Summit Day One - Tuesday, 7th October 2025 [CET]

9:25 PANEL DISCUSSION: WINNING WITH AI: HOW TO DRIVE DIGITAL TRANSFORMATION WITH PURPOSE

  • Explore the importance of aligning AI initiatives with your organisation's core values and customer-centric approach to ensure ethical and effective implementation 
  • Understand how to foster a culture of innovation that encourages collaboration between technology teams and business units, facilitating seamless digital transformation 
  • Learn from real-world examples of how business leaders have navigated the challenges of AI adoption, balancing technological advancements with the human touch that defines their customer relationships 


Check out the incredible speaker line-up to see who will be joining Malin.

Download The Latest Agenda