Petr Maršál

Head of Customer Interaction Center Škoda Auto

Summit Day One - Tuesday, 6th October 2026 [CET]

9:30 Fireside Chat: The Future of Service, Powered by Human & Agentic Operations

Customer service stands at an inflection point. The tools to deliver genuinely hyper-personalised, brilliant experiences at scale have finally arrived – but the path to realising that potential is complex, and outcomes are far from certain. Discover the forces that are re-shaping service today, where customer service is headed, and what it takes to get there.

Learning Objectives

Identify the key forces reshaping customer service
Understand how AI and personalisation are changing service delivery
Assess what it takes to turn new technology into better customer outcomes

Key takeaways

Where customer service is heading and why
The opportunities and challenges with using Agentic AI to deliver hyper-personalised service at scale
What will it take to succeed in the future - deliver better experience, lower costs, and higher growth, all at the same time

14:35 Masterclass: Reshaping Multi-Lingual Customer Service with Human and Agentic Operations

Customer service in Europe is uniquely complex with multiple languages, markets, regulatory environments, and customer expectations. Human and agentic operations can fundamentally reshape how service is delivered across languages, markets, and channels. Explore how conversational AI, real-time language translation, and agentic architectures unlocks new levels of customer experience, transforming the economics of multi-lingual customer service in Europe, and simplifying how service is delivered at scale.

Learning Objectives

Explore how AI-powered translation and agentic AI are reshaping multilingual customer service
Examine how organisations are overcoming language barriers while maintaining a strong customer experience
Understand how human and agentic operations can simplify and scale service across languages, markets and channels

Key Takeaways

Examples of how organisations are using AI to deliver multilingual customer service
Approaches to balancing human expertise with AI-powered translation and agentic operations
How multilingual service models can improve efficiency, scalability and the economics of customer service

Check out the incredible speaker line-up to see who will be joining Petr.

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Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk