Wouter Willemsen

Moving from AI ambition to real-world impact requires more than choosing the right technology. Alex shares how ABN AMRO brought its AI coaching avatar from concept to reality, exploring the challenges, decisions, and lessons learned along the way. Through a live demonstration, he will showcase how the solution works in practice, sharing key lessons from implementation and how AI can enhance human expertise, develop future-ready skills, and enable a stronger hybrid customer contact model. 

Learning Objectives 

• Understand the practical steps involved in taking an AI concept from initial idea through to implementation 
• Understand the realities of bringing AI into production, including the challenges, compromises, and unexpected complexities beyond the initial vision
• Learn how to design AI solutions that complement employee capability and strengthen human performance  

Key Takeaways 

• A practical view of how ABN AMRO developed and launched an AI coaching solution 
• Insight into the realities of AI implementation, including where expectations differ from operational challenges 
• Understanding of how to create AI tools that empower employees and deliver measurable value