Leveraging Real-Time Data to Drive Daily Decision Making
Dive into this exclusive video podcast interview exploring the power of customer data and how it can be harnessed and generate valuable insights for your CX outreach.
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We explore the power of customer data and how it can be harnessed to generate valuable insights. Paul Herman and Kiera Martin discuss how businesses can strike the right balance between collecting enough data while respecting customer privacy and security.
They also discuss:
- Challenges businesses face in unifying customer data
- The role of generative AI
- How machine learning play in turning customer data into insights more effectively
We also explore how personalisation will evolve in the coming years and why customer strategies may fail or unravel.
We hope you enjoy this watch!
