Beyond Borders: Managing Global Customer Experiences at Lufthansa Group
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The travel industry is flying high once more. After a sustained period of unprecedented turbulence that rippled across the space caused first by health crises and then by consumer financial anxiety, demand for travel is back and booming.
The landscape is evolving quickly, though, and brands face a challenge keeping pace. Indeed, we stand on the edge of a paradigm shift in the way we research travel, the way we book travel, and how we travel. An accelerated digital transformation has powered the...
