Digital vs. Human: The Challenge for Customer Service
Anna Cook, Managing Director - Service at Sky, dives into how they’re overcoming customer service challenges through digitalisation and humanisation.
Add bookmark
As we enter a digital and technological revolution, the demand for innovation to support the way we live is shaping consumer expectations and what customer service means. In this current climate, the drive for digital service from our consumers creates challenges never seen before with the expectation of humanisation while being completely digital.
At The CCW Europe Flagship Summit in October, Anna Cook, Managing Director - Service at Sky shared Sky's battles with customer service in an ever-changing world and how Sky is approaching the hurdles to be able to provide the customer service their customers deserve.
Explore Cook's analysis of these challenges and what Sky has done to provide a streamlined service for their customers above.
