How to Retain Customer Trust: The Importance of Data Compliance, Privacy, and Security
Insights into how a customer data platform can support customer data security, maintain compliance, build customer trust, and foster brand loyalty
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“The customer should always be at the centre of your data journey,” says Neill Brookman, GM and VP, EMEA and India at Treasure Data. “It is unlikely there will be a standard customer journey that applies to all your customers, so understanding customers on an individual level will help businesses develop better insights around products, services, and communications, as well as form deeper, more meaningful relationships that will improve brand loyalty.”
In CCW Europe Digital’s report, Brookman shares more exclusive insights around how businesses can manage data compliance, privacy, and security to improve long-term customer relations and brand loyalty.
Download the report to discover how you can:
- Reset data privacy strategies to empower customers.
- Accelerate process efficiencies through standardisation and automation.
- Implement a unified view of customer data to improve risk management, provide great assurance, and enhance end-to-end customer experiences.
- Use Treasure Data’s customer data platform to achieve superior experiences – find how AB InBev achieved it within the report.
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