Three Companies Winning Customer Loyalty with Social Media

Companies are under pressure to be present and responsive on social media as it has become a preferred channel for customer service interactions. According to Big Commerce, 67% of consumers are seeking resolutions for issues through Twitter, Facebook, and Instagram, and Bain & Company found when companies engage and respond to customer service requests over social media, those customers, on average, end up spending 20-40% more with the company. With customer behaviour and expectations large...