How to Turn Your Mobile App into a Loyalty-Driving Asset

Mobile apps have become part of the fabric of everyday life. They have changed the way consumers digest content, search for products and services, and engage with their favourite brands – in short, they now play a significant role in the evolving customer experience landscape and businesses would be wise to pay attention. However, designing an app is no easy task, with many CX leaders falling into the trap of simply building a mobile version of their desktop website and thereby wasting an opportunity to create an altogether different, dynamic brand touchpoint that elevates their overall omnichannel experience.

In this episode, we’re joined by Bethan Lynch, Head of Customer Experience at B&Q, who explores how mobile apps (when done right) can become a major tool for businesses to communicate their value proposition and a powerful vehicle to drive brand loyalty.

We dive into:

• Best practices to keep in mind when getting a mobile app off the ground
• Key features and functionalities that make for a successful app ecosystem
• How brands can manage data effectively and securely in the app environment
• Tips around humanising the in-app experience
• How to elevate apps so that they become more than just a digital shopping channel
• What comes next in the mobile app space

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For sponsorship opportunities, reach out to katie.judd@iqpc.co.uk

To register an interest in becoming a guest, get in touch via serece.hannon@iqpc.co.uk

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