How to Turn Your Mobile App into a Loyalty-Driving Asset
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Mobile apps have become part of the fabric of everyday life. They have changed the way consumers digest content, search for products and services, and engage with their favourite brands – in short, they now play a significant role in the evolving customer experience landscape and businesses would be wise to pay attention. However, designing an app is no easy task, with many CX leaders falling into the trap of simply building a mobile version of their desktop website and thereby wasting an...
