The Art of Building a Robust Customer Data Strategy

Data. The lifeblood of so many of the critical themes that are top of mind for CX leaders right now: generative AI, personalisation, compliance, security, and trust to name just a handful. When collected, curated, and activated effectively, data can power incredibly sophisticated experiences that resonate with consumers on a deep, emotional level, and as such it is mission critical that businesses have their data ducks in a row.

In this episode, we chat with Aymen Ismail, CCW Europe Advisory Board Member and Head of Customer Engagement Solutions at smart Europe, who runs us through all the elements that are foundational to robust data strategies.

We dive into:

• The steps companies can take to ensure they are collecting the right data in the first place
• Best practices around decoupling from legacy infrastructure
• How to get really buttoned up around data security
• How to build a workforce that is prepared for the future
• Strategies that will actively encourage consumers to part ways with their data
• What’s coming next in terms of the use of data in the customer experience

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Subscribe to the series on Spotify: https://open.spotify.com/show/4GD1rdZR1yvayRrcdLPHO2

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To register an interest in becoming a guest, get in touch via serece.hannon@iqpc.co.uk

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