View from the Boardroom: Insights from Penta Hotels
Amanda Du, Head of eCommerce at Penta Hotels Worldwide GmbH provides insights for how AI can transform contact centres into a data-driven utopia and customer relationship hub
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As customers become more digitally conscious, customer journeys are becoming more complex, nonlinear, and fragmented across multiple touchpoints. What’s more, the customer’s need for connectivity is challenging brands to function as a unit rather than operating in silos. CCW Europe Digital had the opportunity to speak with Amanda Du, Head of eCommerce at Penta Hotels Worldwide GmbH, to find out how Germany, Austria, and Switzerland (DACH region) are keeping up w...
