A Guide to Enhancing Customer Centricity with Messaging Apps
Uncover case studies, top-tips, and industry solutions for using WhatsApp in customer communication from companies including Wish, BMW, TUI, Rimborso Quinto, and more
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In January 2021, WhatsApp was rated the most popular messaging channel worldwide with more than two billion people using WhatsApp to communicate, according to the consumer data company, Statista.
WhatsApp’s popularity with its users offers brands numerous opportunities to connect and communicate with their customers, as well as enhance customer service and sales strategies, customer satisfaction, and customer loyalty.
Download the guide to learn how to integrate WhatsApp into the customer journey and how the messaging platform can support wider business KPIs.
The messaging app guide at a glance:
- Real-life case study examples from e-commerce, automotive, retail, media, banking, and energy companies on how they used WhatsApp to establish an open customer communication channel.
- Top tips for using WhatsApp to support customer service operations and better the customer’s experience.
- How to excel at conversational marketing and conversational commerce using messenger communication.
- How to leverage WhatsApp in your business.
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