How TUI Supports Planning Vacations Via WhatsApp

Discover how TUI improved customer engagement and received a 65% click-through rate on links with WhatsApp – download the case study

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We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here. Download PDF Attachment

Around 60% of Germans book their travel through a travel agency, according to MessengerPeople’s communication playbook.

As the number of digital offerings for customers continues to rise in the tourism industry the global travel agency, TUI, saw an opportunity to integrate WhatsApp into their communication channels to improve their customer contact experiences with customers in Germany.

Download the case study for:

  • An overview of how TUI used WhatsApp to improve agent-customer relationships.
  • How WhatsApp created a positive impact on sales for TUI.
  • Insights to improve customer enquiry processing efficiency.

We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here. Download PDF Attachment


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