Katya Denike

Katya Denike

Chief Product Officer Holland & Barrett
Katya Denike

Agenda Day Two

5:55 PM FIRESIDE CHAT: UNIFIED BRAND, SEAMLESS CHANNELS: HOLLAND & BARRETT’S RECIPE FOR DOUBLE-DIGIT GROWTH

Holland & Barrett’s five year transformation has reinvented every touchpoint, from website and app to in store experience and the systems behind them. Chief Product Officer Katya Denike led the shift to a digitally enabled organisation, aligning culture, processes and technology to deliver one connected journey. In this fireside chat, she shares how these efforts have fuelled double digit growth in a challenging retail climate and what other leaders can take away.

  • Discover how to integrate digital and physical channels for a seamless experience.
  • Learn how to build a digital first culture across the organisation.
  • Explore how to use real time data and UX research to design customer journeys.
  • Understand lessons learned and barriers overcome along the way. 

Check out the incredible speaker line-up to see who will be joining Katya.

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