Scott Forbush

Scott Forbush

Channel Chief Nextiva
Scott Forbush

Agenda Day One

4:00 PM REDEFINING CUSTOMER VALUE THROUGH TRUSTED AI

Traditional CX metrics like handle time and NPS fail to capture what truly matters—empathy,
loyalty, and meaningful outcomes. This workshop will show you how to move beyond
compliance-driven AI rollouts and instead build trust through transparency, explainability, and
data quality. You’ll see how AI, when positioned as a partner rather than just a tool, can transform
the way organisations measure success.
Join us as we explore how to:
• Identify where outdated KPIs create blind spots in customer experience.
• Redesign metrics into customer-centric measures that reflect real value.
• Build confidence in AI adoption and unlock measurable ROI.

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda