WELCOME TO THE CCW UK EXECUTIVE EXCHANGE

3 - 5 March 2026 | London, UK

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Kathleen MacLean

Global Head of Customer Growth Dr. Martens

Agenda Day Two

11:45 AM MASTERCLASS C: LACING UP FOR SCALABLE CX

Uncover how Dr. Martens are unifying customer data, personalising engagement, and embedding agile ways of working drive incremental revenue. Learn how to prepare data for AI, bridge corporate and startup mindsets, and secure leadership buy-in to scale CX transformation with speed and impact.

Structure and use customer data to enable AI-driven personalisation at scale.
Learn practical change management tactics to secure buy-in and drive adoption.
Blend agile marketing approaches with global brand operations.

Check out the incredible speaker line-up to see who will be joining Kathleen.

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