Increasing Business Efficiency and Scalability to Achieve Best-In-Class Customer Service

A well-designed customer service approach requires a shift in organisational processes, tools, and culture – discover the steps for putting CX at the core of your organisation’s operating model

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The tangible business impacts of a superior customer experience (CX) are known – reduced customer churn, greater brand value, and improved customer and employee satisfaction, to name a few. However, the actual know-how for reaching a utopian state of CX and succeeding in the long game is still being tried and tested.

CCW Europe Digital’s industry experience report – produced in collaboration with Salesforce, Germany – dives into real-life examples and practical guidance for achieving cross-functional collaboration, new ways of working, and service transformation that is in line with defined CX ambitions.  

With this report, you will: 

  • Learn the critical success factors for establishing a modern CX and service operating model.
  • Discover how to scale CX processes to increase agent productivity and deliver personalised and proactive service.
  • Understand how to capture actionable insights with an omnichannel and CX-centric approach to eliminate hidden costs in contact centres.
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