The Native Language Effect Among Consumers
Discover how localisation increases consumer confidence in a brand and how this impacts a company’s bottom line, customer loyalty, and agent-customer communication
Add bookmark
An astonishing 71% of consumers surveyed globally by Unbabel believe it is extremely important that a brand promotes and supports their products and services in the consumer's native language, yet less than 50% of brands offer a multilingual customer experience.
Dive into this survey report to find out what 2,754 consumers had to say about authentically connecting with consumers in a variety of markets, including travel and hospitality, tech, retail, gaming, and financial services, and examples of where brands should start being locally fluent.
Download the report to come away with:
- Examples of three successful communication channels by generation.
- Lessons in how to keep consumer-agent relationships alive after the sale.
- Key takeaways for how localisation can translate into customer loyalty, improved customer engagement, and enhanced communication.
Sponsored By:
