As AI reshapes the CX ecosystem, co-pilot and agent assist tools are climbing the corporate agenda. Indeed, a significant 49% of CX leaders report that they represent a high or very high strategic focus for their organisations right now, a proportion up from 37% in the second half of 2024.
So, what’s fuelling this surge in attention toward these technologies – and why are some companies still hesitant to invest in them? This infographic offers some answers.