WELCOME TO THE CCW UK SUMMIT
11 - 13 May 2026
| London, UK
What’s Next in Personalisation?
The brands that know their customers before they even open communication will define the next frontier of CX – are you one of them?
Indeed, every click, every call, every website visit is a signal – and those who decode them to anticipate needs, deliver relevance, and earn loyalty before a word is spoken are setting the standard for tomorrow.
Our latest analyst report – What’s Next in Personalisation? – takes you inside the strategies powering this new era, and provides practical insights from over 100 senior CX leaders across Europe, including:
- How personalisation is driving impact – and where to focus first
- Common barriers that slow the scaling of personalised experiences
- The capabilities teams need to turn insights into action
Few brands have mastered this journey to date: only 3% describe their capabilities as fully optimised. The path is challenging – but the rewards promise to be disproportionate. This report offers a lay of the land.
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