CCW UK Summit 2025 Wrap-Up Report

CCW UK Summit 2025 Wrap-Up Report

The CCW UK Summit brought together leading brands and customer experience innovators to share bold strategies, inspiring stories, and future-ready insights. This exclusive wrap-up report distils the very best of those three days – from keynote highlights and case studies with adidas, HSBC, Octopus Energy and more, to the big conversations around AI, empathy, and the evolving role of CX in the boardroom.

Inside, you’ll find the key takeaways that matter most: how to build loyalty with human-centred AI, why experience is now a growth engine, and what it takes to unify data, people, and technology to deliver lasting impact. Whether you attended or are catching up, this report gives you a clear view of where the industry is headed – and how to stay ahead.