The #1 UK Event for Progressive Customer Engagement, CX, and Digital Service Leaders
12 - 14 May, 2025 | Allianz Stadium, Twickenham, London
Thinking Global, Acting Local - Interview with Stijn Bannier, Global Digital Product Director at Adidas
In an era where personalisation defines brand loyalty, Adidas has cracked the code on delivering tailored customer experiences across multiple markets. By balancing a global strategy with local precision, the brand has mastered the art of scaling personalisation without losing regional relevance. Now, in an exclusive deep dive, Stijn Bannier, Global Digital Product Director at Adidas, reveals how the brand is reshaping customer interactions through AI innovation and cultural adaptation.
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