Derek Donaldson

Head of Customer Experience Smarty Mobile

Executive Exchange Day Two - Wednesday, 5th November 2025

12:20 PM MODERN CX IN A DIGITAL-FIRST BUSINESS: LESSONS FROM SMARTY MOBILE

As we move towards a digital-first future, learn how SMARTY Mobile is leveraging low-contact models to drive loyalty, enhance customer experience, and balance automation with human touch.

· Drive the future of telco CX with a digital-first strategy

· Balance self-service solutions with personalised human care

· Build customer loyalty and operational excellence through innovation

· Engage with communities to foster lasting customer relationships

Check out the incredible speaker line-up to see who will be joining Derek.

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