Customers are increasingly expecting companies to authentically reflect their values in all aspects of their customer management journeys. This can range from keeping customers well-informed of a new product or service, building deep emotional connections with customers, or keeping customer data safe.

In this exclusive session from CCW Europe’s March 2022 Exchange event, Kayle Rattigan, former Head of Customer Service at Sky Betting & Gaming dives into the central benefits of ethical customer experience (CX) and how this improves business performance, brand image, and return on investment.

Rattigan comments: “Millions of people bet with us safely, but our customer service advisors need to have open and honest conversations with our customers daily. Every customer is different, so our advisors need to understand how to serve customers but also protect them.”

Get free access to this exclusive presentation from Sky Gaming & Betting for:

• Top tips to ensure customer leaders are being truly empathetic when building meaningful, useful customer personas.
• Real-life case studies for how to deliver ethical CX.
• The benefits that ethical CX can have on your business, customer loyalty results, and retention rates.