3 Key Strategies for Building a CX Innovation Playbook

3 Key Strategies for Building a CX Innovation Playbook

Innovation in customer experience is essential for competitive differentiation and growth, yet it can be challenging to measure and often relies on sudden bursts of insight. This report explores the three key strategies to build a robust CX innovation playbook:

  • Unify data in one single source of truth
  • Build an innovation North Star
  • Develop a culture of agility