Consumers now have unwavering expectations for immediate resolution and support from brands they engage with. This compels business leaders today to re-evaluate their support methodologies to adopt new tools, technologies and tactics to cater to this new age of the connected and empowered consumer. However, building and implementing these tools can be extremely challenging. One example of this, is the use of a chatbot.

This article breaks down three of the most common chatbot pitfalls that brands succumb to, and also looks at loveholidays' virtual assistant ‘Sandy’ as a success story. Download the full article here.

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