WELCOME TO THE CCW UK SUMMIT
11-13 May 2026
| Novotel London West, UK
Tim Hulbert
Global Head of Insight, Planning and Brand Strategy Standard Chartered
Tuesday 12th May 2026 - Summit Day 1
12:25 PM FIRESIDE CHAT: BRIDGING EMOTIONAL & FUNCTIONAL EXPERIENCES – DESIGNING BRAND MOMENTS THAT TRULY CONNECT
Customers expect seamless functionality but remember the moments that feel human, personal and emotionally meaningful. This fireside chat explores how to blend storytelling, usability and service design to create experiences that work flawlessly while building trust and emotional resonance.
• Combining brand narrative, behavioural insight and functional design to create credible, meaningful moments in high-trust environments
• Designing for key “moments of truth” that shape customer memory, loyalty and emotional connection
• Building a 3D brand experience that balances cultural nuance, usability and stakeholder needs across clients, colleagues and regulators
Check out the incredible speaker line-up to see who will be joining Tim.
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