WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

View the 2026 Agenda

Partnership Opportunities

Pardeep Duggal

Marketing Director Bupa

Tuesday 12th May 2026 - Summit Day 1

11:00 AM PANEL DISCUSSION: PEOPLE, PRODUCT, PROCESS: REFRAMING SUPPORT AS A GROWTH ENGINE

As customer journeys become more fluid, the real differentiator is not the strength of individual channels but the ability of teams to operate as one. This session explores how people, culture, product and operations come together to build seamless, human-centred journeys and how brand awareness can be a growth driver.

Enable cross-functional decision-making through human-centred cultures and shared outcomes
Create a unified, organisation-wide view of the customer that aligns marketing, digital, product and service
Reframe support and operations as strategic drivers of trust, loyalty and conversion
Connect people, product and process design to remove friction and strengthen journey continuity

Check out the incredible speaker line-up to see who will be joining Pardeep.

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