WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

View the 2026 Agenda

Partnership Opportunities

Michail Vamvakaris

Head of Data Science and MLOps William Hill

Tuesday 12th May 2026 - Summit Day 1

12:25 PM PRESENTATION: USING CUSTOMER DATA AND AI TO DRIVE MEANINGFUL PERSONALISATION

As customer expectations rise, organisations must move beyond static dashboards and surface-level insight to understand what customers truly need in the moment. This masterclass explores how customer data,

behavioural signals and AI-enabled analysis can be used to create more relevant, timely and personalised experiences across the end-to-end journey.

- Analyse behavioural, operational and experience data to identify the signals that matter most for personalisation

- Use AI to interpret customer insight at scale and translate data into practical, experience-led decisions

- Design personalised journeys that respond to real customer context rather than assumptions

Check out the incredible speaker line-up to see who will be joining Michail.

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QUESTIONS?

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