WELCOME TO THE CCW UK SUMMIT
11-13 May 2026
| Novotel London West, UK
Martin Harrison
Director - Customer Development McCain Foods
Wednesday 13th May 2026 - Summit Day 2
2:00 PM PANEL DISCUSSION C: PUTTING CX AND PERSONALISATION ON THE BOARDROOM AGENDA
CX initiatives often fail not because of lack of strategy, but because they never reach the decision-makers who can fund and prioritise them. This panel explores how leading CX and data professionals translate insights into boardroom action, create measurable ROI, and turn pilot projects into organisation-wide change.
• Investigate how CX and data leaders secure board-level buy-in, demonstrate measurable ROI, and build organisational confidence
• Turn small, high-impact use cases into proof points that drive departmental alignment and cultural change
Check out the incredible speaker line-up to see who will be joining Martin.
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